When it comes to content marketing, there is a wide variety of media formats you can use to reach and compel your target audience to take action. You can go for text, images, audio, or video; you can also combine different types of media to create rich and diverse content. Over recent years, however, video seems to be quickly ascending into the most preferred type of marketing media.
According to some recent statistics, a majority of businesses have already started using video content as one of their primary marketing tools. So, why is there a sudden interest in video marketing, and is it really worth it?
Videos are Engaging
Videos are far more engaging than text, images, and audio. Even lazy audiences will spare some time to watch short marketing or description videos instead of reading through pages of text. The good thing about videos is that they pack a lot of information that is delivered within a short time. This makes then great tools for storytelling and educating customers. Eyal Gutentag, an expert in digital marketing, believes that storytelling is a crucial part of brand marketing.
High Click-Through Rate
Videos get more clicks compared to other content formats. Video ads, for instance, have an average click-through rate of 1.8%, which is way higher than banner ads and other forms of PPC ads. A higher CTR translates into higher conversions and sales. Ultimately, videos end up with better ROI and marketing performance compared to other content types.
Videos Are Good for SEO
Videos can be great for boosting SERP ranking on search engines, particularly on Google. Videos motivate audiences to spend longer on your site than they usually would and also elicit more on-page clicks, this sends strong signals to search engines indicating that your site has good, engaging content. Plus, search results containing videos are more likely to show up on Google’s first page.
Video marketing is becoming more popular with businesses and advertisers – and it’s easy to see why. Advancements in browser and media technology are also partly responsible for the widespread use of video content. Video marketing can be a resourceful and valuable addition to your overall marketing strategy.